New Businesses in the Town of Truckee 

The Town of Truckee wishes to welcome and congratulate the following new businesses on opening their doors in Truckee:

Jack + Emmy

 Jack & Emmy


10191 Donner Pass Road, Suite 3

Jack + Emmy is a new children's store located in downtown Truckee. 






10412 Donner Pass Road

 Philosophy is a new restaurant specializing in food that is locally sourced, from top to bottom. The restaurant's philosophy is grounded in its commitment to a simply designed, health-conscious menu that reflects its minimalistic approach. 



Sierra Bakehouse

 sierra bakehouse

10736 Pioneer Trail, Suite 12

Sierra Bakehouse  offers desserts, bread and pastries for special events, weddings and wholesale, and baking and confectionary classes. Every Friday Sierra Bakehouse rolls up the door for a "Garage bake Sale," offering seasonal breads, pastries and desserts.




10246 Donner Pass Road

Lumière Hair Studio is a small and intimate salon that is set apart by its intimate, close-knit vibe, located in Truckee, California.



Drink Coffee Do Stuff

Drink Cofee Do Stuff


Drink Coffee Do Stuff believes extraordinary coffee leads to an extraordinary life... that begins with extraordinary sourcing. Specialty coffee is grown by producers in regions between 4,000-9,000ft. Drink Coffee Do Stuff sources coffees from mountain people, and roast them for mountain people. 



Mountain Arts Collective

Mountain Arts Collective


10065 Donner Pass Road

Located at the Train Depot in historic Downtown Truckee, Mountain Arts Collective began in 2017, with three local artists who wanted to showcase quality art by individuals closely connected to the community. Mountain Arts Collective's goal is to create a welcoming space that will attract locals and visitors with high-end statement pieces, more affordable arts & gifts, and everything in between.



Pure Life Medical Spa

 Pure Life Medical Spa


11209 Brockway Road, Suite 201

Located at The Rock in Truckee, Pure Life offers medical spa services to give you a more youthful and refreshed look.


Alibi Ale Works Truckee Public House 


Alibi Ale Works logo

 10069 Bridge Street

Located in historic downtown,  Truckee Public House offers a venue to enjoy Alibi Ale Works' beers, along with regular live music and a creative food menu. Truckee Public House is a comfortable, well-crafted space for people to gather and relax.


 The Town of Truckee wants to be part of the continued success of local businesses, and invites new businesses to participate in our New Business Start-Up Program. The intent of this program is to provide assistance and recognition to new businesses in Truckee. For more information on this program, please contact Hilary Hobbs at 530-582-2914 or


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